StoryToys launches “LEGO DUPLO Marvel” app
StoryToys, a wholly owned subsidiary of Team17 Group plc, the LEGO Group and Marvel Entertainment have announced the launch of “LEGO DUPLO Marvel”, a mobile application for preschoolers.
The app is aligned with the Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of children ages 2-5. Each game pack features challenges to support learning and development skills, including early math, creativity, reasoning, and problem solving.
Users of the app can interact with superheroes including Spider-Man, Captain America, Ghost-Spider, and more. Kids help superheroes save the day in every activity, from shooting webs with Spider-Man to saving a cat with Captain America. They can also create and build structures with 3D LEGO DUPLO virtual bricks.
“As a long-time fan of Marvel and LEGO bricks, this project is close to my heart,” says Emmet O’Neill, CEO of StoryToys. “We are excited to partner again with our amazing partners in the LEGO Group and to work with Marvel for the first time on such a special project. Preschoolers love and aspire to be Marvel Heroes and this app will give them a digital experience tailored to their abilities Whether children are fans of LEGO DUPLO, Marvel or both, it is our absolute privilege to provide them with the opportunity to interact with their favorite heroes in this fun and educational digital experience.
“We’re excited to be able to bring superhero adventures to our youngest fans,” said Daniel Fink, senior vice president, business development and new initiatives, Marvel Entertainment. Not only will this delight young Marvel fans today, but it will also give parents an experience for all ages to present their own favorite Marvel superheroes to their children. The LEGO Group and StoryToys are both experts in manufacturing high quality preschool educational products, and we look forward to how the app will resonate with families around the world. ”
“Building on the LEGO Group’s long history of successful partnership with Marvel and our expanding partnership with the digital game experts at StoryToys, we wanted to bring the LEGO DUPLO Marvel world to life in digital form,” said Sean McEvoy , vice president of LEGO. Games. “The app perfectly encapsulates our core values of Imagination, Fun, Creativity, Learning, Caring and Quality. We are delighted to bring this world to young Marvel fans while inspiring and developing the builders of tomorrow. ”
The “LEGO DUPLO Marvel” app is now available worldwide in twenty-six languages, with more coming in 2022. It is free to download with additional content available for purchase, and the app is now available on the App Store and Google Play.