Playbook, a new app that finds all F&B deals on one platform is launched in the UAE
Playbook, the ultimate browser for all dining deals and experiences in the city, is officially launched with a selection of over 1,200 things to do in Dubai. The lifestyle app provides users with a super-friendly, universally accessible, and free list of all current dining and hospitality offers, as well as experiences curated exclusively for Playbook users.
One of the main features of Playbook is its smart and sophisticated filtering system which allows anyone to browse a rapidly growing list which currently has over 70 tradable pool and beach days, over 90 fixed/tasting menus, more than 70 business lunches, over 180 Brunches / Evening Brunches / Poolside Brunches, 80+ Premium Dinners / Date Nights / Smooth Evenings and 140+ Ladies Nights. Each search can be seamlessly narrowed as close to each user’s needs as possible, making the app a one-click stop to a comprehensive selection of what’s going on and where to go.
An in-house concept created by Joshua Ashley-Collins and Omer Aslan Gurel, Playbook is a forward-thinking technology company created by the same team behind the Repeat app. The idea was born based on two key market insights. First of all, the city is full of amazing deals, especially from food and hospitality establishments, but consumers can’t find them because they’re not advertised online and sometimes not even visible on the site. Web or social networks of the place. And merchants want innovative ways to attract, retain, and engage with their customers without discounting or “buy 1, get 1,” which can typically devalue their brand. Playbook aims to solve these problems by allowing consumers and merchants to meet in a holistic ecosystem at the touch of a button.
What’s in it for users?
With its filtering options that include location; the price; days of the week; category such as ladies night, business lunch and brunch; to keywords like redeemable pool days, set menus, and theme nights, Playbook lets users access their best “play” deals, their way with a comprehensive list of over 1,200 + the best in-house F&B deals and 500+ trending, verified venues.
“We can assure our users that Playbook has the most comprehensive listings on the market, regularly updated by the team or the merchants themselves so they don’t have to scour numerous websites to find what they want. ‘they are looking for and can make quick and decisive leisure projects in seconds through the app,” says Ashley-Collins, CEO of Playbook. In addition to ongoing offerings, Playbook also creates unique F&B experiences, with the best price guarantee and unlimited use, which can be purchased or sent to a friend via Whatsapp or email.
What’s in it for traders?
Playbook was designed with the integrity of each brand in mind. Instead of “discount”, it focuses on value for great experiences. The app gives merchants the ability to deliver their in-house deals directly to users within minutes or withdraw them when they reach capacity.
“It is in our interest to differentiate ourselves through our creative experiences and our F&B, lifestyle and wellness packages that will leave a more lasting impact. We need a platform where we can showcase our regular and special offers and have the power to update them, whenever we need. Playbook looks promising and we are excited to take advantage of its easy-to-use ecosystem,” says Danelle Ruth Palang, Director of Marketing and Communications, Dusit Thani Dubai and Oman, who recently signed on as a partner of Playbook.
With its advanced data collection capabilities, Playbook can also send personal recommendations based on previous behavior, trending offers, and current location. Finally, merchants who sign up as partners have the ability to curate experiences that Playbook will regularly promote as offers that users can only find on the app.
Although currently available in the United Arab Emirates, its team of talented young entrepreneurs is driven to quickly adapt to multiple markets and further revolutionize current habits to find the best F&B deals in each city. Playbook’s vision is to become the most convenient navigator for all residents and tourists looking for unique experiences and the best value for F&B adventures, available exclusively on the Playbook app.